Overview: How to Build a Brand that Attracts and Retains Clients

Do you know how your brand is doing? Does your business have a brand identity? Crafting a brand is much more than a logo, brochure or colors. It’s building an identity that represents your company’s values, purpose, strengths and passions. Ultimately, it should connect with your customers and make them want to do business with you. In this three-part interactive workshop, Katherine Porfilio, Founder of Stark Raven Design will provide instructions for developing your company’s brand – one of the most valuable assets of your business.

Part 1: Auditing Your Brand – Where do you Sit in the Market?

It’s time to take a long hard look at your company’s marketing efforts. Do you know your strengths and weaknesses; do you have a full understanding of opportunities available and threats that you face? Before you attempt to define your brand, it’s essential to do some honest exploration. Once you understand where you sit in the market, you can then move to the next step of defining (or redefining) your brand. In this workshop, you’ll learn how to conduct an in-depth analysis of your brand to get a clear picture of its purpose and place.